Using Social Media to Welcome New Families
If you make listening and observation your occupation, you will gain much more than you can by talk.
~Robert Baden-Powell
This is where our families are:
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68% of American are on Facebook
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75% of Facebook users visit the site at least daily
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43% of American Adults receive their news from Facebook
This is how consumers make decisions:
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57% have decided on a purchase before they go to the store
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64% read online reviews before making a decision
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65% learn about a product or service through social media
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6.3x per day the average American checks Facebook
Do these stats have true for Scouters and Potential Scouters?
YES!
Before Starting a Social Media Recruitment Campaign:
Before Starting a Digital Recruitment Campaign consider what families are
looking for a new program.
Share your Story:
The Pack/Troop website and Facebook page should show action, fun,
highlight events and activities and engaged parents/volunteers.
Clear Information:
Families that see expectations of families, meeting times, and locations,
unit calendar, and contact information know what to expect and see
what is an organized functional Scout unit they are looking at.
Ease of Access:
Be sure Be-A-Scout Pin(s) are up to date. Families that are researching
online want to be able to apply online.
Effective Facebook Promotions:
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Single Unit Events Perform Best
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Events at Schools are most successful
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Parks and public places are second
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Use your Unit Public Facebook Page to promote your Units recruitment night (Kickoff/Open House). Encourage each member of your Unit to share the provided Facebook Event to their network to promote your Unit and recruitment new members!
Learning about Geofencing
Geofencing creates a geographical boundary that triggers a marketing action to a mobile device when a user enters or exits that boundary.
Learn further about Geofencing: Scoutingwire.org
We are committed to keep it easy for units to receive these support items.
Units can request this support by:
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Identifying a specific school to target recruitment efforts - connect with District Professional ahead of time
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Attending a recruitment training (Check our Council Calendar)
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Thursday, July 18 in Dale, IN
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Saturday, July 20 in Evansville, IN
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Working with District Executive early enough that marketing materials can be provided in an effective timeframe
Don't stop at Facebook Events!
Don't stop at Facebook Event Campaigns also consider:
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Nextdoor:
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Use the Nextdoor App to promote your Unit recruitment night, Kickoff/Meetings, and other recurring Events. (This is also very helpful for Popcorn Sales.) Nextdoor is a neighborhood hub that connects you with the people living in your local area.
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Encourage each member of your Unit to post in their "Neighborhood" to recruit new members!
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Peachjar School eFlyers
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Contact your District Professional today to request unit flyers!
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