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Using Social Media to Welcome New Families

If you make listening and observation your occupation you will gain much more than you can by talk.

         ~Robert Baden-Powell

This is where our families are:

  • 68% of Americans are on Facebook

  • 75% of Facebook users visit the site at least daily

  • 43% of American Adults receive their news from Facebook

This is how consumers make decisions:

  • 57% have decided on a purchase before they go to the store

  • 64% read online reviews before making a decision

  • 65% learn about a product or service through social media

  • 6.3x per day the average American checks Facebook

Do these stats hold true for Scouters and Potential Scouters?


Before Starting a Social Media Recruitment Campaign:

Before Starting a Digital Recruitment Campaign consider what families are looking for a new program:

Share your Story - 

The Pack/ Troop website and Facebook page should show action, fun, highlight events and activities, and engaged parents/volunteers.

Clear Information -

Families that see expectations of families, meeting times, and locations, unit calendar, and contact information know what to expect and see that is is an organized functional Scout unit they are looking at.

Ease of Access -

Be Sure BeAScout Pins are up-to-date. Families that are researching online want to be able to apply online.

Effective Facebook Promotions:

  • Single Unit Events Perform Bes

  • Events at Schools are most successful

    • Parks and public places are second​

Use your Unit Public Facebook Page to promote your Units recruitment night (Kickoff/Open House). Encourage each member of your Unit to share the provided Facebook Event to their network to promote your Unit and recruit new members! 

We are committed to keep it easy for units to receive these support items. Units can request this support by;

  • Identifying a specific school to target recruitment efforts - connect with District Executive ahead of time

  • Attending a recruitment training (check our Council Calendar!)

    • Wednesday, June 14 @ Log Inn in Haubstadt​

    • Monday, June 19 @ St. Francis Xavier Parish Hall in Vincennes

    • Monday, June 19 @ Mary Help of Christian's Church in Mariah Hill

    • Wednesday, July 12 @ First United Methodist Church in Albion, IL

    • Saturday, July 22 @ Eykamp Scout Center in Evansville

  • Working with District Executive early enough that marketing materials can be provided in an effective timeframe. 

Don't Stop at Facebook Events:

Don't Stop at Facebook Event Campaigns also consider:

Nextdoor -

  • Use the Nextdoor App to promote your Unit recruitment night, Kickoff/Meetings, and other recurring Events. (This is also very helpful for popcorn sales.) Nextdoor is a neighborhood hub that connects you with the people living in your local area.

  • Encourage each member of your Unit to post in their "Neighborhood" to recruit new members!

Peachjar School eFlyers

  • Contact your District Executive today to request unit flyers!

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